Infant-to-Toddler Rocker

To creat infant gear that allows parents to buy less products because they can use our rocker for an extended period of time, combatting redundancy and waste.

Guidance is important in making sure the parent is using the rocker properly, as improper use is the leading cause of injury. Guidance can include haptic or auditory feedback and will include instructional literature. In terms of usability, any interfacing should be clear and not rely on cognitive recall or prior knowledge, and the seat should be comfortable so the child wants to use it. We need to consider workload on the parent which includes the physical workload of assembling, disassembling, and reconfiguring the rocker. As well as considering the work required to create the rocking motion, however small that may be. Cognitively the workload needs to be low. The parent should not have to think too much about how they are using the rocker. Safety and regulatory compliance is encompasses a lot of criteria which involves pinching, harnessing the child in, and many other guidelines.

Ingenuity has a very simple aesthetic. Most of their products use use natural patterns and shades of grey and soft pastel colors. Emotion is an essential influencer to the purchase of baby gear by parents, and Kids II excels at marketing emotional appeals to parents in the form of empathy and understanding, which the ingenuity aesthetic has to support.

Comfort ranked the most important to parents followed by longevity and price. A total of 116 survey responses were recieved and 67% owned a baby rocker. By nature of being an infant to toddler rocker, this product has an inherently longer lifespan than most other conventional infant gear designed for a small period of child development. A core tenant of the design of this gear is to allow parents to purchase fewer products, limiting waste. This parallels the wants of parents, 68% of parents surveyed said that they avoided purchasing additional baby gear because it was too similar to what they already owned. It was also found that over a third of parents surveyed obtained a 35% of their baby gear through hand-me-downs. Because of this, it is essential that the rocker maintains a long life cycle beyond the initial two year use. We want to encourage reuse by communicating the stability, safety, integrity of the product.

These personas were created based off of personal interviews.

The design criteria can be summarized into must have should have and nice to have.

This project is currently in the ideation phase. View the entire needfinding report